About Our Ford, LINCOLN Dealership in Athens, TX

Brinson Auto Group’s Vision

Family owned and operated since 1992, Brinson Dealerships are dedicated to providing a fun, hassle free buying experience and excellent customer satisfaction. We maintain a positive and productive work environment and we conduct business in a way that promotes the highest principles of integrity and ethical behavior.

Our Objectives

For our Customers

  • To achieve the highest customer satisfaction levels in the auto dealership business
  • To be highly efficient and responsive in the development and delivery of products, services and advice to our customers.
  • To be the automobile dealership of choice in our market

For our employees

  • To attract & retain highly skilled employees by providing performance based rewards and competitive compensation.
  • To provide opportunities for employees to expand their skills and knowledge and to achieve their career objectives.
  • To foster a work environment that values individual differences and encourages creativity and teamwork.

For our community

We believe in supporting our local community- this means our employees and our neighbors. We are honored to have partnered with many of our local schools, churches and civic service groups to give back to and help improve our whole community and will continue this tradition in the future.

  • We remember a company’s reputation is a priceless asset and a fragile one. Unlike other corporate assets, a good reputation can’t be bought. It can only be earned and only with unbending commitment from every employee over a long period of time. Even a single misstep can quickly rob a company of its good name and compromise its financial success.
  • Each of us here at the Brinson Dealerships has a responsibility to preserve and enhance our company’s reputation. It’s up to all of us to conduct our business in a way that promotes the highest principles of integrity and ethical behavior.


Brinson Ford Lincoln of Athens
2970 East Highway 31
Athens, TX 75751
Phone: (877) 367-3530
Service: (877) 367-3541 Driving Directions & Map

Sales Hours

Mon: 8:30a - 7:00p
Tues: 8:30a - 7:00p
Wed: 8:30a - 7:00p
Thurs: 8:30a - 7:00p
Fri: 8:30a - 7:00p
Sat: 8:30a - 6:00p
Sun: Closed

Service Hours

Mon: 7:30a - 6:00p
Tues: 7:30a - 6:00p
Wed: 7:30a - 6:00p
Thurs: 7:30a - 6:00p
Fri: 7:30a - 6:00p
Sat: 8:00a - 4:00p
Sun: Closed